Own it

Garmin Instinct 2 Series

As one of Garmin’s most popular entry-level smartwatches, the Instinct 2 required a global launch that was versatile for the wide demographic. With multiple video and photo productions and an international creative team, I worked as senior copywriter to help give this smartwatch an edge.

Personal contributions include print ads, video content, product pages, digital web banners, organic and paid social.

More assets available upon request.

 

Print

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Videos

 
 

Photography

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With twenty different variations of Instinct 2, I drafted and oversaw the copy for every product page. Working with the in-house web team and designers, I ensured the tone fit the campaign.

View product pages here.

Product Pages

Credits:

CD: Matt Bowne / Ryan Glendening

AD: Adam Bowling / Madison Twombly / Céline Non
Photo/Video : Stephen Lippman
Motion: Ryan Jones
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