Buck of a Lifetime

Garmin Xero

There’s a quiet intensity when a bowhunter draws on their target. The Garmin Xero bow sight and crossbow scope are designed to minimize all doubt at that moment. As senior copywriter for this product campaign, I wanted to capture that unspoken hope of taking down the big one. For the record, I’ve only ever shot at targets. Poorly.

Personal contributions include TVC print ad series, website copy, merch displays, digital banners, email, organic and paid social media.