For the Kids
Garmin vívofit jr. 3
What do you do for a franchise-driven campaign centered around kids but intended for parents? Use your imagination. That was the core concept behind these kids’ fitness trackers. We also hired a Guinness World Record sandcastle architect.
Personal contributions include broadcast, print ads, feature/benefit video, digital banners, email, organic and paid social media.
Video
Credits:
CD: Matt Bowne
AD: Adam Bowlin
Photo/Video: Myles Beeson
Editing: Craig Brown
Motion: Cody Smith