Plot Your Paradise

Garmin GPSMAPx3 Series

These chartplotters were designed for folks that live life on the water, whatever form that takes. With a market that varied from coastal cruisers to weekend anglers, we wanted to find a unifying factor. So we steered away from elaborating on the tech-heavy features and instead relied on what the product enabled.

Personal contributions include broadcast, print ads, feature/benefit video, product page, digital banners, email, organic and paid social media.