Ride with Zumo

Garmin Zumo XT

The latest entry in an established product line, zumo XT is a motorcycle navigator built for road trips and off-road adventures alike. The tricky part was establishing a consistent campaign for diverse markets in the US, Europe and Asia, each with different use-cases. The solution was to build a creative team from different parts of the world to create a global campaign that spoke to everyone. As the copywriter for the full campaign, I had to dust off my French.

Personal contributions include print ads, feature/benefit video, website copy, digital banners, and organic social media.