Roam the Unknown

Garmin Overlander

Garmin’s first foray into the off-road market. As copywriter for the entire campaign, I wanted to depict the pursuits of real Overlanders while touting the product as an authentically integral component to their journey. So we packed our bags and headed into the Eastern Sierras. Oh, and we made sure to stay on designated routes, ensuring to minimize impact on the environment.

Personal contributions include print ad series, feature/benefit video, website, merch displays, digital banners, email, organic and paid social media.